If you’re looking to update and refresh your company’s website, look no further! This online presence guide is a great tool for both existing and new businesses. No matter what stage of business you’re in, this tool will offer best practices for your website and help set you up for success as you continue to refine your online presence. Completing the website check-up and homepage review will give you some insight as to where your website currently is and where it needs to go. This careful analysis of the state of your website is the first step in improving it. Remember, don’t stress! Websites are meant to be a work in progress, so we’re not striving for perfection here. 

How to Use the Online Presence Guide (Pages 1-2)

Before you do anything else, go through the website check-up and homepage review and answer the related questions. Don’t fret if you are unable to answer all of the questions or if there are some you don’t understand. Going through and answering as many of these questions as you can is a good starting point and will give you things to think about. 

Think of this tool as your guide or filter through which to view your website. If you’re unclear about the terms or really struggling to fill this out, reach out to a VtSBDC Business Advisor! This audit is also a great tool to kick off a conversation with a website developer, whether you have one already or are just establishing a relationship. Oftentimes, websites miss the mark on many of the topics listed under the website check-up and homepage review. Web designers and developers don’t always know exactly what must go into your website from a business perspective. Bringing this to them will ensure that everything is covered and your website won’t lack important facets.

Once you have completed this step, you may further assess the quality of your website with the helpful tools and tips listed. These tools can help you find out if your website is mobile friendly as well as how quickly it loads. This audit can help you significantly improve your website and in turn, your online business.

Why this matters

Having a strong, user friendly online presence is a crucial part of any company’s success. By asking the important questions, this tool can help you determine where you are and where you need to be in terms of your company’s online presence.

Looking for more? Check out our resources page or reach out to your regional advisor!

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